Predictors of Innovative Consumption Practices: Internet Shopping Adoption in Russian Households

A new article by Natalia Firsova

The new article by  Natalia Firsova, an associated researcher at LCSR, called " Predictors of  Innovative Consumption Practices: Internet Shopping Adoption in Russian Households" , was published in Russian scientific journal “Economic Sociology”  (№ 1, 2013).

This paper is aimed at answering the question of why some people engage in innovative consumption practices earlier than others, through analysis of Internet shopping predictors. Theories of practice offered the most suitable framework for this purpose, avoiding extremes of both homo economicus and homo sociologicus. Hypotheses were tested on data from the national representative household survey, RLMS-HSE, carried out in 2009 in Russia. Negative binomial regression modelling allowed the identification of a positive association of the following predictors with Internet shopping adoption: social capital, measured through educational and professional mobility, engagement in practices enhancing cognitive skills, material and non-material resources and institutional context captured through regional dummies. Predictors for the general population and different income groups were not always the same: educational mobility appeared to have a positive association with the adoption of Internet shopping only for the affluent population, and availability of free time, for middle and low income populations, respectively.

 

Laboratory staff congratulates Natalia and wishes her further scientific success!

 

 

 

 

Firsova N. Predictors of Innovative Consumption Practices: Internet Shopping Adoption in Russian Households // Economic Sociology, Vol. 14, №4, September 2013. P. 27-57. Full-text (in Russian)